OBJECTIVE: Teslaology provides a wide range of aftermarket products for Tesla vehicles, including accessories, a custom shop and a supercharging station. The owner needed a logo that would evoke the feeling of Tesla power without infringing on Tesla’s brand.

The desire was to use the images of lightening bolts within the name, utilizing the brand traits of inventiveness, electricity, speed, technology and innovation.

The use of a chrome-style color in the font added to the automotive feel of the logo.