Hot On The Inside (HOTi)

OBJECTIVE: HOTI, or Hot on the Inside, is an organization that works to empower adolescent girls in all areas of their lives through yoga and other activities. The goal was to create an upbeat, feminine logo with an energetic feel.

Two fonts were used with a fresh, youthful color palette.  The lower case “i” was designed to draw attention to the reference to “inside”.

business cards
website images