Portfolio

OBJECTIVE: Alessandra Capital Management, LLC has been in the financial services business over many decades, building a strong and loyal client base. As the business continues to grow, the desire was to update their print and online image, while maintaining the sophisticated and elegant appearance they currently had. The brand traits to convey also included honesty and integrity.

The inclusion of the local lighthouse at Point Vicente is a nod to the area where the majority of their clientele preside. A new, deeper marble tone provides a strong backdrop for the gold foil of the firm’s name.