Author: janice

Super Bowl Rams: Evolution of the Brand Los Angeles is once again Super-Bowl worthy! With our Rams heading to this Sunday’s 53rd contest, let’s take a look at the Rams’ brand evolution. Right now, the Rams have two color schemes they use in play: Official & Throwback:   FUN FACT #1: As the official “home team”… Read more »

Misunderstood or maligned, Berkeley is my creative ground zero. I love being from Berkeley.  Growing up there isn’t what many people imagine, and I am often amused when I see Berkeley reflected through the lens of people who haven’t spent much time there.  Many outsiders believe Berkeley is still a haven for hippies – a phenomenon… Read more »

5 Steps for Your Exceptional Trade Show So you’ve decided to participate in a trade show. Good for you!  Trade shows can be fertile ground for building your business and your brand – but only if you go in armed to the hilt.  Let’s talk about how to be truly prepared and dominate the action. You’re… Read more »